Sontronics teams up with Audient

This might be a little late, but still good news!

Thursday 1st March 2012: BRITISH BRANDS JOIN FORCES

British microphone brand SONTRONICS is proud to announce a new approach to
distribution in the UK by joining forces with fellow British brand Audient,
renowned for its high-quality mixing consoles. From 1st March the two
companies, working as Audient-Sontronics UK, will provide joint support for
end users, studios and stockists, with a dedicated UK sales manager, Gareth
Williams (pictured, left), and centralised warehousing at Audient¹s
Hampshire headquarters.

Service and support will continue to be handled at Sontronics HQ in Dorset,
and all press and marketing will be managed in-house by Sontronics¹
Marketing Director, Lisa Coley.

³This is an extremely exciting move for us,² says Sontronics MD Trevor
Coley. ³We have experienced amazing growth worldwide over the last few years
and this new partnership with Audient will help us further strengthen
Sontronics in the UK.

³We have always had great support from our British users, and we are now
thrilled to be in a position to provide them with a more direct and enhanced
service. The fact that we now have a dedicated sales manager in Gareth also
means we can keep our UK dealers up-to-date with our newest products and
projects, and offer them in-depth training. We¹re also planning various
events around the country to give musicians the chance to get hands-on with
the full range of Sontronics and Audient products.²

Audient¹s Sales & Marketing Director Luke Baldry adds: ³We¹re really looking
forward to working closely with the Sontronics team to increase the
opportunity for users to experience the quality and value offered by these
microphones. Many of the Audient staff already own and use Sontronics mics,
so we have first-hand knowledge of how great the range is. Sontronics offers
the perfect match to our own consoles and preamps, so we¹re looking forward
to offering this combination to our customers.²

Audient-Sontronics UK will be sharing a booth at the forthcoming Frankfurt
Musikmesse in Hall 5.1, stand A71, where visitors can see and try all of the
latest mics, preamps and consoles from both companies. We look forward to
seeing you there!

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